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Netflix pricing disparity

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I’m a little confused as to the unit pricing for Netflix. Their “unlimited” plans are as follows:

  • 1 at a time = $8.99/mo = $8.9900 each
  • 2 at a time = $13.99/mo = $6.9950 each
  • 3 at a time = $16.99/mo = $5.6633 each
  • 4 at a time = $23.99/mo = $5.9975 each
  • 5 at a time = $29.99/mo = $5.9980 each
  • 6 at a time = $35.99/mo = $5.9983 each
  • 7 at a time = $41.99/mo = $5.9985 each
  • 8 at a time = $47.99/mo = $5.9987 each

Clearly the best deal is the 3-at-a-time plan, but why give the customer a slightly worse deal for each level they go up? Currently, upgrading to the 4-at-a-time plan has quite a premium, $7, for the additional movie. Each additional movie after that is a negligible but still annoying bump in price. The 6-at-a-time plan is the worst deal, since you can get two 3-at-a-time plans for $2.01 less per month.



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